Core Web Vitals
Interaction To Next Paint (INP) issues could happen on Consent Notices UI Interactions, especially on Mobile devices. 📱 What can developers and 3P (CMPs) do to optimise this critical user experience flow? Optimising long tasks is crucial for enhancing the user experience, especially during interactions with Cookie Consent UIs on mobile
Google Patent
There has been a lot of discussion recently about user signals such as CTR as a ranking factor on Google. Now Google published a new patent based on an older one about this topic. Understanding Google's Search Relevance Patent Google's relentless pursuit of providing the most relevant search results has
Customer Lifetime Value
Customer acquisition cost (CAC) and customer lifetime value (CLV) are two of the most crucial KPIs for any firm. The entire revenue a customer is anticipated to bring in during their association with your business is known as CLV. The entire cost of gaining a new customer, including expenses for
SEO
The coveted SEO rankings that brands, bloggers, and organisations hunt for may not necessarily produce the expected effects in the ever-evolving digital market. A prime example of this is the third spot on Google's Search Engine Results Page (SERP), which appears to be highly sought after. At first blush, coming
Customer Lifetime Value
Moments of truth (MOTs) are critical interactions between a customer and a brand that have a significant impact on the customer experience. Marketers now create elaborate customer journey maps oriented around MOTs and other "moments that matter" in a consumer's path to purchase. However, despite having more tools, technology, and
Advertising
Hyperpersonalisation in AI and marketing is a powerful tool that can be used to create more engaging and effective customer experiences. However, it is important to use this technology responsibly and ethically, as it also has the potential to be misused in ways that are intrusive and even harmful.
LLM
The evolution of search technology has always been tied to our pursuit of better, faster, and more accurate answers. From manually indexed directories in the early days of the web to the sophisticated algorithms of today's search engines, we've come a long way. Now, the emergence of Large Language Models
Sharing my diverse, dynamic, and ever-evolving digital marketing knowledge.
A pillar and cluster content strategy is an effective approach to improve internal linking and SEO for any website. This strategy involves creating a pillar page, which is a comprehensive, in-depth resource on a broad topic, and supporting it with cluster content, which consists of related, more specific articles or
Google recently updated its guidelines for FAQ schema markup, disallowing repetition of questions and answers in multiple FAQ pages on a single site. This means that if you have the same question and answer on multiple FAQ pages on your website, you can only markup one of those pages with
The Lighthouse Performance Score should not be treated as a key performance indicator (KPI) for several reasons. While it provides some insight, it has limitations that make focusing on individual metrics more valuable. Here's why: Firstly, the performance score is derived from a weighted average of performance metrics within Lighthouse.
Artificial intelligence (AI) is rapidly transforming the way businesses interact with their customers. AI-driven personalization is one of the most powerful tools that businesses can use to improve customer experience and drive efficient growth. What is AI-driven personalization? AI-driven personalization is the use of AI to deliver personalized experiences to
The rise of artificial intelligence (AI) is having a profound impact on the world of SEO. In the past, SEO was largely a manual process, involving keyword research, content creation, and link building. However, AI is now being used to automate many of these tasks, and it is changing the
Search engine optimization (SEO) is an essential aspect of digital marketing, helping websites rank higher on search engine result pages (SERPs). Within the realm of SEO, two significant strategies stand out: Technical SEO and Data SEO. In this post, let me explain the differences between these two approaches using plain
When it comes to search engine results pages (SERPs), there are a number of factors that can influence click-through rate (CTR). Two of the most important factors are FAQs and ratings. FAQs, or frequently asked questions, are a great way to provide potential customers with the information they need to
SemRush just released a study that evaluates the search landscape in the past year. Here are some key data points in the study: 1. Some industries regained their YoY search traffic, while others did not. Industries that saw bigger drops include Fashion (-14%), Technology (-6%) and Travel (-4%) 2. According
AB testing, also known as split testing, is a powerful method of comparing two different versions of a campaign to determine which one is more effective. The goal of AB testing is to generate valuable insights that can be used to improve future campaigns. Here are some steps you can
Google is reinforcing the significance of Page Experience and has recently emphasized its commitment to it in search performance. On April 19, 2023 Google updated it's guidelines about the "The role of page experience in creating helpful content" Here are a few key takeaways: Google will be updating the "Page
We all know Core Web Vitals report shows URL performance grouped by status (Poor, Need improvement, Good), metric type (CLS, FID, LCP), and URL group (groups of similar web pages). The report is based on three metrics as measured by actual user data: LCP, FID, and CLS. 𝐀𝐥𝐥 𝐂𝐡𝐫𝐨𝐦𝐞 𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 As other browsers
From a SEO (Search Engine Optimization) perspective, both adaptive and progressive web design have their own merits. Adaptive Web Design: Merits: 1. Improves mobile-friendliness: Adaptive web design ensures that a website is accessible and easy to use on various devices, including smartphones and tablets. This can improve a website's mobile-friendliness,