Digital Marketing Blog - Satheesh K Chinnappan

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Latest — Jan 16, 2023

What is the difference between GA4 and Google Analytics sessions? [UA→GA4]

💎 A session in GA3 is a collection of hits logged for a user over a specific period of time. A session in GA4 is a collection of events that are logged for a user during a specific period of time. 💎 The time between the first and last hits in a

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6 eCommerce advertising predictions for 2023

Increased use of AI and machine learning in ecommerce advertising: As technology continues to advance, it is likely that more ecommerce businesses will use AI and machine learning to optimize their advertising campaigns and target their audience more effectively. More personalized and targeted advertising: In 2023, ecommerce businesses will increasingly

Link Building in SEO: The Beginner's Guide

Link building is the process of acquiring backlinks, or links from other websites, to your own website. These links act as "votes of confidence" from other sites, signaling to search engines like Google that your content is valuable and relevant. As a result, link building is an essential part of

How to get Google Index a page/website instantly

There are a few ways you can try to get a page or website indexed by Google as quickly as possible: Use the "Fetch as Google" tool in Google Search Console: This tool allows you to request that Google crawls a specific URL on your website. If Google is able

Effective 30 Day SEO Plan

Ranking in search engines can be difficult. While it may seem enticing to create content centred around high-traffic keywords, that strategy may not help you meet your business goals. Instead, create an SEO plan that helps you address your individual business needs, like increasing traffic, and customer acquisition, for tremendous

What is NestAway Business Model? How Does It Work?

We all knew NestAway is a platform that acts as a bridge between homeowners and tenants. But, have you ever wondered how do they money? Here’s my experience with NestAway after being a loyal customer for more than two years. I’m sure this post will amuse you, and

What is difference between google trends topic vs search term?

There was a recent discussion with one of my colleague on “What is the difference between Google trends topic vs Search term in Search Console?” Can we use Google Trends data to predict the overall demand of a particular brand or product? Google Trends is not Monthly Search Volume, but

How do I find the best keywords for SEO?

As we all know, SEO starts with Keywords research. So the next question is “How do I find the best keywords for SEO?” There are many ways you can do this research. But in this post, I’ll show you how to find the best keywords at zero cost without

MMP vs Apple Search Ads Discrepancy

This is one thing every ASA app marketer face: App installs discrepancy between the ad platform vs MMP? And this because of how an MMPs and Apple Search Ads attribute installs. Even though Apple is constantly working on solving this issue with the MMP partners, there are a few common

Best conversion window for Facebook Ads?

If you are running Facebook ads, the first question that comes to your mind is: Which conversion window I have to select and what’s the best conversion window in Facebook ads? What is the conversion window in Facebook Ads? A lot of marketers assume that the conversion window is