SemRush just released a study that evaluates the search landscape in the past year. Here are some key data points in the study: 1. Some industries regained their YoY search traffic, while others did not. Industries that saw bigger drops include Fashion (-14%), Technology (-6%) and Travel (-4%) 2. According

AB testing, also known as split testing, is a powerful method of comparing two different versions of a campaign to determine which one is more effective. The goal of AB testing is to generate valuable insights that can be used to improve future campaigns. Here are some steps you can

Google is reinforcing the significance of Page Experience and has recently emphasized its commitment to it in search performance. On April 19, 2023 Google updated it's guidelines about the "The role of page experience in creating helpful content" Here are a few key takeaways: Google will be updating the "Page

We all know Core Web Vitals report shows URL performance grouped by status (Poor, Need improvement, Good), metric type (CLS, FID, LCP), and URL group (groups of similar web pages). The report is based on three metrics as measured by actual user data: LCP, FID, and CLS. 𝐀𝐥𝐥 𝐂𝐡𝐫𝐨𝐦𝐞 𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 As other browsers

From a SEO (Search Engine Optimization) perspective, both adaptive and progressive web design have their own merits. Adaptive Web Design: Merits: 1. Improves mobile-friendliness: Adaptive web design ensures that a website is accessible and easy to use on various devices, including smartphones and tablets. This can improve a website's mobile-friendliness,

Increased use of AI and machine learning in ecommerce advertising: As technology continues to advance, it is likely that more ecommerce businesses will use AI and machine learning to optimize their advertising campaigns and target their audience more effectively. More personalized and targeted advertising: In 2023, ecommerce businesses will increasingly

Link building is the process of acquiring backlinks, or links from other websites, to your own website. These links act as "votes of confidence" from other sites, signaling to search engines like Google that your content is valuable and relevant. As a result, link building is an essential part of