Ranking in search engines can be difficult. While it may seem enticing to create content centred around high-traffic keywords, that strategy may not help you meet your business goals. Instead, create an SEO plan that helps you address your individual business needs, like increasing traffic, and customer acquisition, for tremendous
The term “HiPPO” is well known and refers to the ‘Highest-Paid Persons Opinion’ – the tendency for significant business decisions to come from senior leaders and their untested assumptions and ‘intuition.’ Aside from the fact that these initiatives rarely ever actually work, they can be incredibly destructive. Because they ignore and
What is Customer Lifetime Value? Customer lifetime value (CLV), sometimes referred to as lifetime value (CLTV). This is the profit margin a company expects to earn over the entirety of its business relationship with the average customer. This metric shows how much revenue a customer provides you while using your
As we all knew, this COVID-19 hit the Travel (Apps) industry massively, which are mostly mobile app-driven platforms. Here are a few positive signs of how Travel apps will rebound solidly: 📱 Overall sessions dropped: In March and April, assuming users were opening their travel apps 70-80% less than in February.
Universal App Campaigns (UAC) are now an integral part of Google Ads for Mobile Apps, and using creatives wisely has become one of the biggest game-changers when trying to optimise campaigns. Here are a few proven UAC Creative Best Practices. 💎 Overall UAC Creative Best Practise: * UAC assets show up as
LinkedIn has added Conversation Ads to its marketing efforts to boost one-to-one conversations between advertisers and customers. The ad format is being built into its Message Ads. Advertisers can now choose their own path to customise digital campaigns. This allows them to add call-to-actions including webinars, ebook downloads and product
For every marketer understanding, accurately how leads are generated and why what made customers buy is the ultimate goal. Attribution Moedling plays an important role to achieve this. Remember the old days of customer support or sales guys asking a potential client “How did you hear about us?”. We all