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TikTok Marketing Strategy - 100% Proven Video Content Ideas 💡 2020

The one question all of us (marketers) has is “How can we leverage this new video-heavy social media platform for all our businesses and how to define an ideal TikTok Marketing Strategy?” This post will help you to decode how exactly excellent content for your brand in TikTok that allows

How Travel Apps will rebound solidly post COVID-19

As we all knew, this COVID-19 hit the Travel (Apps) industry massively, which are mostly mobile app-driven platforms. Here are a few positive signs of how Travel apps will rebound solidly: 📱 Overall sessions dropped: In March and April, assuming users were opening their travel apps 70-80% less than in February.

UAC Creative Best Practices - Complete Guide & Tips

Universal App Campaigns (UAC) are now an integral part of Google Ads for Mobile Apps, and using creatives wisely has become one of the biggest game-changers when trying to optimise campaigns. Here are a few proven UAC Creative Best Practices. 💎 Overall UAC Creative Best Practise: * UAC assets show up as

What is Ad Hijacking and it's impacts

What is ad hijacking? Ad hijacking (also known as brand poaching, direct linking, URL jacking) is when an affiliate impersonates a brand by running ads that look identical to a brand’s ads. Customers typically have no idea they have clicked on an affiliate ad, and the affiliate is paid

LinkedIn Conversation Ads - A Complete Guide

LinkedIn has added Conversation Ads to its marketing efforts to boost one-to-one conversations between advertisers and customers. The ad format is being built into its Message Ads. Advertisers can now choose their own path to customise digital campaigns. This allows them to add call-to-actions including webinars, ebook downloads and product

What is Attribution Modeling - How it works?

For every marketer understanding, accurately how leads are generated and why what made customers buy is the ultimate goal. Attribution Moedling plays an important role to achieve this. Remember the old days of customer support or sales guys asking a potential client “How did you hear about us?”. We all

SEO is not about generating "Traffic"

One of the problems in the digital marketing world today with some junior and surprise to see some of the senior folks are using an outdated playbook – especially when it comes to SEO. One of the essential concepts that knowledgeable marketers need to understand. Traffic from SEO itself is not

Apple Search Ads : Ultimate Guide & Best Practices 2020

What are Apple Search Ads? Apple Search Ads are simply App Store Ads. They appear in a blue box labelled Ad, which gets displayed in the #1 search results spot (above the organic results). Why Apple Search Ads? There are more than 2 million mobile apps in the app store.

7 Best🎖️App Store Optimisation (ASO) Tips 2020

With mobile app raiding the waves of every business in the world. For the success of the mobile app, you need to keep abeam of all Google Play and Apple’s App Store innovations, testing new concepts and adapt for further changes. To make your life a little bit easier,

Top Mobile Apps and Company Rankings in India 2019

Check out India’s top mobile apps, game and company rankings by downloads, monthly active users (MAUs) and consumer spending in 2019. However, the top apps and companies driving engagement vary considerably by country. This post will help you to uncover the Indian industry leaders in 2019 and we’ve