Increased use of AI and machine learning in ecommerce advertising:

As technology continues to advance, it is likely that more ecommerce businesses will use AI and machine learning to optimize their advertising campaigns and target their audience more effectively.

More personalized and targeted advertising:

In 2023, ecommerce businesses will increasingly use data to create highly personalized and targeted advertising campaigns that are tailored to individual customers.

Greater emphasis on social media advertising:

Social media platforms like Facebook and Instagram will continue to be important channels for ecommerce advertising in 2023. Businesses will likely focus more on social media advertising as a way to reach a wider audience and drive more sales.

Rise of influencer marketing:

Influencer marketing will become even more popular in 2023, as businesses use social media influencers to reach a targeted audience and build trust with potential customers.

More use of video advertising:

Video advertising will become increasingly important in 2023, as businesses use videos to showcase their products and services in a more engaging and interactive way.

The social media platform TikTok, which is well-known for its short-form video content, has experienced a recent surge in popularity and is predicted to keep expanding as an alternative ad channel.

According to data, TikTok is receiving more investment than any other digital platform. The platform's returns are also very good, outperforming other developing properties like YouTube, and it is second only to Reddit among paid social media platforms in terms of bringing in new users.

Brands looking to diversify beyond Meta and Google and increase their return on ad spend (ROAS) numbers will continue to allocate more of their ad budgets to the platform. This growing focus on TikTok is a trend that is unlikely to stop.

However, costs for advertisers will rise as well as the demand for TikTok's advertising space. For almost every e-commerce brand spending more than $50,000 per month on paid media in 2022, TikTok ads are a no-brainer.

This year, with costs predicted to increase, it won't be enough to just sign up and start spending; optimization strategy will become essential to ensuring that the platform generates a high return.

The creation of excellent, captivating content that connects with the platform's audience is one way for brands to get the most out of their TikTok advertising budgets. On the platform, creativity continues to be a key source of differentiation.

Emergence of new technologies:

New technologies such as virtual and augmented reality, 5G networks, and voice assistants will become increasingly important in ecommerce advertising in 2023. Businesses will use these technologies to create more immersive and interactive advertising experiences for their customers.