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Hyperpersonalisation in AI & Marketing: A Love Story or Stalker's Paradise?

Hyperpersonalisation in AI and marketing is a powerful tool that can be used to create more engaging and effective customer experiences. However, it is important to use this technology responsibly and ethically, as it also has the potential to be misused in ways that are intrusive and even harmful.

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Application of Psychology in Marketing

The consumer is a mystery that every startup, and marketer has been trying to understand. While each startup has been attempting to understand consumer behavior, they seldom seek advice from a large field of science, psychology. The psychological perspective can be especially useful when analyzing consumer behavior. Marketing can be