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Marketing

A collection of 2 issues

Application of Psychology in Marketing

The consumer is a mystery that every startup, and marketer has been trying to understand. While each startup has been attempting to understand consumer behavior, they seldom seek advice from a large field of science, psychology. The psychological perspective can be especially useful when analyzing consumer behavior. Marketing can be

5 reasons over-segmentation kills lead nurturing

Every organization will have huge framed posters in their front office by showcasing their mission, vision, and values. Do all of your employees think that’s what you stand for? You also have a nice list of value proposition points in your marketing department. But, is that what your customers