SEO
A pillar and cluster content strategy is an effective approach to improve internal linking and SEO for any website. This strategy involves creating a pillar page, which is a comprehensive, in-depth resource on a broad topic, and supporting it with cluster content, which consists of related, more specific articles or
SEO Tips
Google recently updated its guidelines for FAQ schema markup, disallowing repetition of questions and answers in multiple FAQ pages on a single site. This means that if you have the same question and answer on multiple FAQ pages on your website, you can only markup one of those pages with
SEO Tips
The Lighthouse Performance Score should not be treated as a key performance indicator (KPI) for several reasons. While it provides some insight, it has limitations that make focusing on individual metrics more valuable. Here's why: Firstly, the performance score is derived from a weighted average of performance metrics within Lighthouse.
SEO Tips
When it comes to search engine results pages (SERPs), there are a number of factors that can influence click-through rate (CTR). Two of the most important factors are FAQs and ratings. FAQs, or frequently asked questions, are a great way to provide potential customers with the information they need to
SEO
There are a few ways you can try to get a page or website indexed by Google as quickly as possible: Use the "Fetch as Google" tool in Google Search Console: This tool allows you to request that Google crawls a specific URL on your website. If Google is able
Search Engine Optimisation
Ranking in search engines can be difficult. While it may seem enticing to create content centred around high-traffic keywords, that strategy may not help you meet your business goals. Instead, create an SEO plan that helps you address your individual business needs, like increasing traffic, and customer acquisition, for tremendous
SEO
One of the problems in the digital marketing world today with some junior and surprise to see some of the senior folks are using an outdated playbook – especially when it comes to SEO. One of the essential concepts that knowledgeable marketers need to understand. Traffic from SEO itself is not