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Swiggy's Eco-Friendly Delivery
Balancing Sustainability with Customer Satisfaction In an era where environmental concerns are increasingly at the forefront of consumer consciousness…
Jan 28
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Satheesh K Chinnappan
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Swiggy's Eco-Friendly Delivery
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November 2023
How to Optimise Interaction to Next Paint (INP)?
Interaction To Next Paint (INP) issues could happen on Consent Notices UI Interactions, especially on Mobile devices. 📱 What can developers and 3P…
Nov 29, 2023
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Satheesh K Chinnappan
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How to Optimise Interaction to Next Paint (INP)?
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Deciphering Google's Algorithm: How Your Clicks Shape Search Relevance
There has been a lot of discussion recently about user signals such as CTR as a ranking factor on Google. Now Google published a new patent based on an…
Nov 21, 2023
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Satheesh K Chinnappan
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Deciphering Google's Algorithm: How Your Clicks Shape Search Relevance
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October 2023
What's Wrong With Your CLV & CAC Metrics?
Customer acquisition cost (CAC) and customer lifetime value (CLV) are two of the most crucial KPIs for any firm. The entire revenue a customer is…
Oct 30, 2023
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Satheesh K Chinnappan
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What's Wrong With Your CLV & CAC Metrics?
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The Fallacy of SEO Rank 3: Examining Its Effect on Traffic Acquisition
The coveted SEO rankings that brands, bloggers, and organisations hunt for may not necessarily produce the expected effects in the ever-evolving digital…
Oct 29, 2023
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Satheesh K Chinnappan
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The Fallacy of SEO Rank 3: Examining Its Effect on Traffic Acquisition
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Why customer experience falls flat, despite more tools, technology, and data?
Moments of truth (MOTs) are critical interactions between a customer and a brand that have a significant impact on the customer experience. Marketers…
Oct 10, 2023
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Satheesh K Chinnappan
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Why customer experience falls flat, despite more tools, technology, and data?
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Hyperpersonalisation in AI & Marketing: A Love Story or Stalker's Paradise?
Hyperpersonalisation in AI and marketing is a powerful tool that can be used to create more engaging and effective customer experiences. However, it is…
Oct 8, 2023
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Satheesh K Chinnappan
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Hyperpersonalisation in AI & Marketing: A Love Story or Stalker's Paradise?
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How Large Language Models are Revolutionising Search
The evolution of search technology has always been tied to our pursuit of better, faster, and more accurate answers. From manually indexed directories…
Oct 1, 2023
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Satheesh K Chinnappan
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How Large Language Models are Revolutionising Search
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September 2023
How to improve internal linking?
A pillar and cluster content strategy is an effective approach to improve internal linking and SEO for any website. This strategy involves creating a…
Sep 8, 2023
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Satheesh K Chinnappan
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How to improve internal linking?
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August 2023
Should you remove your FAQ markup now for SEO?
Google recently updated its guidelines for FAQ schema markup, disallowing repetition of questions and answers in multiple FAQ pages on a single site…
Aug 12, 2023
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Satheesh K Chinnappan
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Should you remove your FAQ markup now for SEO?
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July 2023
Is Lighthouse performance score accurate?
The Lighthouse Performance Score should not be treated as a key performance indicator (KPI) for several reasons. While it provides some insight, it has…
Jul 11, 2023
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Satheesh K Chinnappan
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Is Lighthouse performance score accurate?
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June 2023
How to utilise AI-driven personalization to fuel efficient growth
Artificial intelligence (AI) is rapidly transforming the way businesses interact with their customers. AI-driven personalization is one of the most…
Jun 24, 2023
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Satheesh K Chinnappan
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How to utilise AI-driven personalization to fuel efficient growth
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