What is Google Page experience update?
Google is reinforcing the significance of Page Experience and has recently emphasized its commitment to it in search performance.
On April 19, 2023 Google updated it's guidelines about the "The role of page experience in creating helpful content"
Here are a few key takeaways:
Google will be updating the "Page Experience" report in Search Console in the coming months to include Core Web Vitals and HTTPS dashboards, as well as links to their guidance on page experience.
On December 1, 2023, Google will be phasing out the "Mobile Usability" report and Mobile-Friendly Test tool, recommending the use of Chrome's Lighthouse for mobile usability analysis.
Google states that there is no single "page experience signal" and their system evaluates multiple elements.
Although Google still highly recommends websites aim for Core Web Vitals, they mention that page experience encompasses more than just these metrics.
Page experience is typically evaluated on a per-page basis, but Google also considers site-wide components in their evaluation.
Google aims to display the best content even if the page experience isn't optimal, acknowledging that many search results have high-quality content.
The March 2023 core update saw many sites with good Core Web Vitals experience notable improvements, indicating that page experience may be becoming a stronger signal.
It is speculated that page experience may hold greater weight for eCommerce and publisher sites, where content variability can be significant, and delivering a superior page experience could provide a significant SEO advantage moving forward.