What makes a mobile app successful? And the answer is simple and straight: The right planning is the key for mobile app success.
Have you heard of the lines “Every battle is won before it’s ever fought?” it means proper planning and preparation – we could come over every hurdle that arises in the pursuit of a goal. The same is true today to market mobile and make it successful. It’s winnable when we’ve three critical elements in place.
Good apps with a super-strong the value proposition will succeed along with:
The right people: Technical & creative.
The right funding: Really need money to reach the top.
The right planning: Analyse every angle & every possibility.
The right execution: A good User Experience.
The right App Store Optimization (ASO): Advertise the hell out of a good app.
All of these right moves come with wisdom.
When you choose a suitable mobile advertising agency / mobile app marketer, much of the practical wisdom needed for an app’s success is already accumulated.
There’s no need to rediscover the wheel and spend time and money reinventing the processes and ways to make an app workable, discoverable and downloadable.
As far as app survivability and success, Darwin’s theory of evolution work in app evolution as well, “It’s not the most intellectual of the species that survives; it is not the strongest that survives, but the species that survives is the one that can adapt to and to adjust best to the changing environment in which it finds itself…”
The app store ecosystem is not unlike the natural environments that organisms inhabit and fight for survival.
Adaption is the key:
In the end, the best way to ensure an app’s success is to test and retest almost everything from the app’s UI to the onboarding, the app’s target market to the most effective marketing message, funnel optimisation, create as much as shorter business goals.
Plan everything about the app but then ensure you’re able to be agile enough to adjust to quickly changing circumstances in terms of everything.
Planning correctly will help an app survive the beginning stages but adapting to ever-changing conditions and experimentation results will uplift an excellent app to thrive for the eventually long-term.