Unlocking the "Competition (Indexed Value)" Column in Google Ads: Why It Matters!

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As someone who works with keywords daily, I rely on tools like Google Ads to make smart decisions. One useful metric I often look at is the "Competition (indexed value)." But what does it really mean, and why should you care?

👉 What It Is: This metric tells you how competitive a keyword is when it comes to ad placements in your chosen location and search settings. It rates competition from 0 to 100 by looking at how many ad spots are filled compared to what’s available. If there’s not enough data, it shows a dash.

💥 Why It Matters: A higher score means more competition, which usually means higher costs for clicks (CPC) and tougher odds for getting top spots. Sometimes, avoiding the most competitive keywords can save you money while still keeping your ads visible.

🌟 How I Use It: I use this score to find keywords that aren’t as competitive but still valuable. This way, I get good results without overspending.

How do you use the "Competition (indexed value)" column? Are there other metrics you look at to optimize your keywords?