The Growth Talk

The Growth Talk

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The Growth Talk
The Growth Talk
What's Wrong With Your CLV & CAC Metrics?
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What's Wrong With Your CLV & CAC Metrics?

Satheesh K Chinnappan
Oct 30, 2023

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The Growth Talk
The Growth Talk
What's Wrong With Your CLV & CAC Metrics?
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Customer acquisition cost (CAC) and customer lifetime value (CLV) are two of the most crucial KPIs for any firm.

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