Customer acquisition cost (CAC) and customer lifetime value (CLV) are two of the most crucial KPIs for any firm. The entire revenue a customer is anticipated to bring in during their association with your business is known as CLV. The entire cost of gaining a new customer, including expenses for onboarding, marketing, and sales, is known as the CAC.
What's Wrong With Your CLV & CAC Metrics?
What's Wrong With Your CLV & CAC Metrics?
What's Wrong With Your CLV & CAC Metrics?
Customer acquisition cost (CAC) and customer lifetime value (CLV) are two of the most crucial KPIs for any firm. The entire revenue a customer is anticipated to bring in during their association with your business is known as CLV. The entire cost of gaining a new customer, including expenses for onboarding, marketing, and sales, is known as the CAC.