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Vector Search and Product-Led SEO
I've been exploring vector search's impact on SEO, I've implemented some fascinating applications for online travel agencies (OTAs) specializing in bus…
Jan 8
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Satheesh K Chinnappan
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Vector Search and Product-Led SEO
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November 2024
“Conversion by Time” vs. “Conversion” in Google Ads: Which Should You Use and Why?
When evaluating performance in Google Ads, a common question many digital marketers
Nov 9, 2024
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Satheesh K Chinnappan
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“Conversion by Time” vs. “Conversion” in Google Ads: Which Should You Use and Why?
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October 2024
AI in Travel Tech: Underrated Factors Shaping the Future of OTAs
In the evolving landscape of AI and travel technology, discussions often center around customer-facing advancements.
Oct 11, 2024
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Satheesh K Chinnappan
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AI in Travel Tech: Underrated Factors Shaping the Future of OTAs
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September 2024
Unlocking the "Competition (Indexed Value)" Column in Google Ads: Why It Matters!
As someone who works with keywords daily, I rely on tools like Google Ads to make smart decisions.
Sep 19, 2024
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Satheesh K Chinnappan
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Unlocking the "Competition (Indexed Value)" Column in Google Ads: Why It Matters!
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Security to Surprises: How MyGate is Revolutionising Community Living
MyGate continues to raise the bar with innovative solutions that bring joy and convenience to residents.
Sep 6, 2024
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Satheesh K Chinnappan
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Security to Surprises: How MyGate is Revolutionising Community Living
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The Rise of Quick Commerce: A Win-Win for E-Commerce Companies or Customers?
Quick commerce has emerged as the next big thing in the e-commerce world, promising delivery within minutes.
Sep 1, 2024
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Satheesh K Chinnappan
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The Rise of Quick Commerce: A Win-Win for E-Commerce Companies or Customers?
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August 2024
The Rise of Podcasts Among 18-34 Year Olds: A Goldmine for B2C Marketers
In the ever-evolving landscape of digital media, podcasts have emerged as a powerful medium, especially among younger demographics.
Aug 11, 2024
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Satheesh K Chinnappan
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The Rise of Podcasts Among 18-34 Year Olds: A Goldmine for B2C Marketers
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January 2024
Swiggy's Eco-Friendly Delivery
Balancing Sustainability with Customer Satisfaction
Jan 28, 2024
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Satheesh K Chinnappan
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Swiggy's Eco-Friendly Delivery
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November 2023
How to Optimise Interaction to Next Paint (INP)?
Interaction To Next Paint (INP) issues could happen on Consent Notices UI Interactions, especially on Mobile devices.
Nov 29, 2023
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Satheesh K Chinnappan
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How to Optimise Interaction to Next Paint (INP)?
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Deciphering Google's Algorithm: How Your Clicks Shape Search Relevance
There has been a lot of discussion recently about user signals such as CTR as a ranking factor on Google.
Nov 21, 2023
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Satheesh K Chinnappan
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Deciphering Google's Algorithm: How Your Clicks Shape Search Relevance
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October 2023
What's Wrong With Your CLV & CAC Metrics?
Customer acquisition cost (CAC) and customer lifetime value (CLV) are two of the most crucial KPIs for any firm.
Oct 30, 2023
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Satheesh K Chinnappan
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What's Wrong With Your CLV & CAC Metrics?
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The Fallacy of SEO Rank 3: Examining Its Effect on Traffic Acquisition
The coveted SEO rankings that brands, bloggers, and organisations hunt for may not necessarily produce the expected effects in the ever-evolving digital…
Oct 29, 2023
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Satheesh K Chinnappan
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The Fallacy of SEO Rank 3: Examining Its Effect on Traffic Acquisition
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