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AI in Travel Tech: Underrated Factors Shaping the Future of OTAs
In the evolving landscape of AI and travel technology, discussions often center around customer-facing advancements.
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Satheesh K Chinnappan

September 2024

Unlocking the "Competition (Indexed Value)" Column in Google Ads: Why It Matters!
As someone who works with keywords daily, I rely on tools like Google Ads to make smart decisions.
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Satheesh K Chinnappan
Security to Surprises: How MyGate is Revolutionising Community Living
MyGate continues to raise the bar with innovative solutions that bring joy and convenience to residents.
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Satheesh K Chinnappan
The Rise of Quick Commerce: A Win-Win for E-Commerce Companies or Customers?
Quick commerce has emerged as the next big thing in the e-commerce world, promising delivery within minutes.
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Satheesh K Chinnappan

August 2024

The Rise of Podcasts Among 18-34 Year Olds: A Goldmine for B2C Marketers
In the ever-evolving landscape of digital media, podcasts have emerged as a powerful medium, especially among younger demographics.
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Satheesh K Chinnappan

January 2024

Swiggy's Eco-Friendly Delivery
Balancing Sustainability with Customer Satisfaction
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Satheesh K Chinnappan

November 2023

How to Optimise Interaction to Next Paint (INP)?
Interaction To Next Paint (INP) issues could happen on Consent Notices UI Interactions, especially on Mobile devices.
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Satheesh K Chinnappan
Deciphering Google's Algorithm: How Your Clicks Shape Search Relevance
There has been a lot of discussion recently about user signals such as CTR as a ranking factor on Google.
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Satheesh K Chinnappan

October 2023

What's Wrong With Your CLV & CAC Metrics?
Customer acquisition cost (CAC) and customer lifetime value (CLV) are two of the most crucial KPIs for any firm.
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Satheesh K Chinnappan
The Fallacy of SEO Rank 3: Examining Its Effect on Traffic Acquisition
The coveted SEO rankings that brands, bloggers, and organisations hunt for may not necessarily produce the expected effects in the ever-evolving digital…
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Satheesh K Chinnappan
Why customer experience falls flat, despite more tools, technology, and data?
Moments of truth (MOTs) are critical interactions between a customer and a brand that have a significant impact on the customer experience.
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Satheesh K Chinnappan
Hyperpersonalisation in AI & Marketing: A Love Story or Stalker's Paradise?
Hyperpersonalisation in AI and marketing is a powerful tool that can be used to create more engaging and effective customer experiences.
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Satheesh K Chinnappan
© 2024 Satheesh K Chinnappan
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