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Vector Search and Product-Led SEO
I've been exploring vector search's impact on SEO, I've implemented some fascinating applications for online travel agencies (OTAs) specializing in bus…
Jan 8
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Satheesh K Chinnappan
November 2024
“Conversion by Time” vs. “Conversion” in Google Ads: Which Should You Use and Why?
When evaluating performance in Google Ads, a common question many digital marketers
Nov 9, 2024
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Satheesh K Chinnappan
October 2024
AI in Travel Tech: Underrated Factors Shaping the Future of OTAs
In the evolving landscape of AI and travel technology, discussions often center around customer-facing advancements.
Oct 11, 2024
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Satheesh K Chinnappan
September 2024
Unlocking the "Competition (Indexed Value)" Column in Google Ads: Why It Matters!
As someone who works with keywords daily, I rely on tools like Google Ads to make smart decisions.
Sep 19, 2024
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Satheesh K Chinnappan
Security to Surprises: How MyGate is Revolutionising Community Living
MyGate continues to raise the bar with innovative solutions that bring joy and convenience to residents.
Sep 6, 2024
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Satheesh K Chinnappan
1
The Rise of Quick Commerce: A Win-Win for E-Commerce Companies or Customers?
Quick commerce has emerged as the next big thing in the e-commerce world, promising delivery within minutes.
Sep 1, 2024
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Satheesh K Chinnappan
1
August 2024
The Rise of Podcasts Among 18-34 Year Olds: A Goldmine for B2C Marketers
In the ever-evolving landscape of digital media, podcasts have emerged as a powerful medium, especially among younger demographics.
Aug 11, 2024
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Satheesh K Chinnappan
January 2024
Swiggy's Eco-Friendly Delivery
Balancing Sustainability with Customer Satisfaction
Jan 28, 2024
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Satheesh K Chinnappan
November 2023
How to Optimise Interaction to Next Paint (INP)?
Interaction To Next Paint (INP) issues could happen on Consent Notices UI Interactions, especially on Mobile devices.
Nov 29, 2023
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Satheesh K Chinnappan
Deciphering Google's Algorithm: How Your Clicks Shape Search Relevance
There has been a lot of discussion recently about user signals such as CTR as a ranking factor on Google.
Nov 21, 2023
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Satheesh K Chinnappan
October 2023
What's Wrong With Your CLV & CAC Metrics?
Customer acquisition cost (CAC) and customer lifetime value (CLV) are two of the most crucial KPIs for any firm.
Oct 30, 2023
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Satheesh K Chinnappan
The Fallacy of SEO Rank 3: Examining Its Effect on Traffic Acquisition
The coveted SEO rankings that brands, bloggers, and organisations hunt for may not necessarily produce the expected effects in the ever-evolving digital…
Oct 29, 2023
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Satheesh K Chinnappan
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