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November 2023

October 2023

What's Wrong With Your CLV & CAC Metrics?
Customer acquisition cost (CAC) and customer lifetime value (CLV) are two of the most crucial KPIs for any firm. The entire revenue a customer is…
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Satheesh K Chinnappan
The Fallacy of SEO Rank 3: Examining Its Effect on Traffic Acquisition
The coveted SEO rankings that brands, bloggers, and organisations hunt for may not necessarily produce the expected effects in the ever-evolving digital…
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Satheesh K Chinnappan
Why customer experience falls flat, despite more tools, technology, and data?
Moments of truth (MOTs) are critical interactions between a customer and a brand that have a significant impact on the customer experience. Marketers…
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Satheesh K Chinnappan
Hyperpersonalisation in AI & Marketing: A Love Story or Stalker's Paradise?
Hyperpersonalisation in AI and marketing is a powerful tool that can be used to create more engaging and effective customer experiences. However, it is…
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Satheesh K Chinnappan
How Large Language Models are Revolutionising Search
The evolution of search technology has always been tied to our pursuit of better, faster, and more accurate answers. From manually indexed directories…
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Satheesh K Chinnappan

September 2023

August 2023

July 2023

June 2023

How to utilise AI-driven personalization to fuel efficient growth
Artificial intelligence (AI) is rapidly transforming the way businesses interact with their customers. AI-driven personalization is one of the most…
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Satheesh K Chinnappan
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